Wawa Production™

Introduction

Wawa Production, led by the Wawa Brothers, Markus and Christian Wawacek, is an exclusive wood design enterprise based in Munich. Their lifelong passion for woodwork and quest for exotic wood experiences have shaped their unique designs.

The Challenge

The project's centerpiece was an online shop for their wood designs. However, the uniqueness of each piece presented an interesting challenge. Additionally, they wanted a specialized landing page for their favorite product, the "Wawa-Board".

The Process

A key aspect of this project was to ensure each unique product was showcased effectively. This required a personalized touch and innovative approach to ensure that the essence of each design was captured and presented to the potential customer.

For the "Wawa-Board" landing page, I scanned an example of the product and recreated it using 3D software. I then animated this 3D object with lighting and shadows. This animation was synchronized with the scroll behavior of the website visitor, providing a dynamic, immersive experience as they explored the page.

On-Site Visit

To better understand the brand and its creators, I traveled to Munich to have a firsthand experience with the Wawa Brothers. During this visit, they showed me their workshop, and we even shot a video of them working on their exquisite designs. This encounter built a stronger connection and enriched the final outcome of the project.

Results

After a successful launch, the online shop unfortunately had to be put on hold due to personal obligations of the Wawa Brothers. Markus became a first-time parent, and Christian was engaged with operating multiple restaurants.

Looking Ahead

Despite the pause, the journey with the Wawa Brothers has been an enriching and exciting one. I am eagerly looking forward to resuming this journey and continuing to assist them in showcasing their unique designs to the world. The story of Wawa Production is far from over, and I am thrilled at the prospect of being part of its unfolding.