Sayuko Sushi

Introduction

Sayuko is a modern Sushi restaurant situated in Mosbach, Germany. Spearheaded by Fabian Metzger, a close friend of mine, Sayuko needed a modern website that could reflect its innovative approach to sushi.

The Challenge

The challenge was to build a unique and interactive website that could capture Sayuko's creative spirit. This led to the creation of a web application with an integrated "sushi-lab", allowing users to build their own sushi creations.

The Process

To make the sushi-lab more engaging, we introduced a monthly competition on Instagram. Users could submit their sushi creations through our lab, and the audience would vote for their favorite. The creations were exciting and new, featuring unique combinations like sweet sushi with strawberry and nougat cream. The winning creations were then added to Sayuko's menu, creating a marketing engine that attracted new customers daily.

Solutions Implemented

As well as the sushi-lab, we implemented an online ordering system. This helped Fabian avoid the high costs associated with third-party services like Lieferando, putting more profit back into the business.

Results

The concept spread quickly, and Fabian was thrilled with the work we did. Our innovative approach helped Sayuko stand out in the market and attract a steady stream of new customers.

Looking Ahead

Unfortunately, the advent of Covid-19 made it impossible to continue operations in a small town like Mosbach, leading to the closure of Sayuko. Despite this setback, the project stands as a testament to the power of creativity and how modern web design can revolutionize the way businesses operate. The experience gained from working with Sayuko will always be a valuable part of our journey, and we look forward to applying these insights to future projects.